This season, the buzz is all about logos again. This time, 24 Sèvres and Le Bon Marché have envisioned "Let's Go Logo", a capsule collection that gives brands carte blanche to reimagine their logos.
This long cotton shirt by Alexander McQueen blends an oversize shape with unusual details exclusively created for the capsule collection. Featuring a shirt collar and a classic button front, it is finished off with long, detachable sleeves, and an oversize, rounded hem. Printed in a striking red font, the brand logo will have a full effect with matching accessories.