This season, the logo is in the limelight. On this occasion, Le Bon Marché and 24 Sèvres have created "Let's go Logo," a capsule collection that gives free rein to brands to reinvent their logo.
Alexandra Golovanoff has created this cotton logo hoodie exclusively for the capsule collection. Resolutely inspired by streetwear, this sweatshirt features an oversized cut, a hood, and a pocket on the front. It also features a "gottagetagolo" print, the designer's nod to the event. For a casual look, wear it with cropped flared jeans.
1 pocket at the front
Cord tightening at the chest