This season, the buzz is all about logos again. This time, 24 Sèvres and Le Bon Marché have envisioned "Let's Go Logo", a capsule collection that gives brands carte blanche to reimagine their logos.
The Côme – Love T-shirt, which the brand created exclusively in honor of the capsule collection, is a clear must-have. Its fitted cut and streetwear look echo the brand's signature androgynous style. The play of black and white is a contrast characteristic of Côme's designs. The reimagined logo is hidden under the message LOVE, which can be left on or removed.