This season, the logo is still in the limelight. In this sense, Le Bon Marché and 24 Sèvres have imagined "Let's Go Logo", a capsule collection that gives free rein to brands to reinvent their logos.
This Off-White cotton logo cropped hoodie, created exclusively for the capsule collection, combines sportswear and femininity. Urban fashion is no longer synonymous with oversized fits, but rather it frees the body with a short cut and a ultra sensual fit. The heather gray is boosted by the bands and the logo featured in a gradient of colors.
Tightening cord at the hood